DISCOVERY+
DOCK THE BOAT
STRATEGY, CONTENT CREATION, UI/UX DESIGN

TEAM
Rossie Hutcheson, Hannah Jackson, Jo Rozycki, Mark McColey, William Vogelsang, Nate Villaire
TOOLS
Figma
MY ROLE
UI/UX Designer
OVERVIEW​​​​​​​
THE PROBLEM
There were plenty of fish in the sea. While it is more prominent in certain regions than others, overfishing is a global issue, occurring in all corners of the world. As nations with large industrial fishing fleets run out of fish, they send boats to other nations to fish their waters. Unlike hunting on land, the fishing industry knows no fishing season.
THE OPPORTUNITY
Leverage Shark Week as a way to highlight anti-overfishing campaigns. Shark Week became the longest-running cable television programming event in history…12 years ago. It’s that much of a cultural phenomenon. 31.1M people tuned in to the programming last year. ​​​​​​​
THE SOLUTION
Dock the boat. 
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