PENGUIN RANDOM HOUSE
THINK OUTSIDE THE ALGORITHM
STRATEGY, BRANDING, EXPERIENTIAL

TEAM
Kendall Boron, Ryan Cuming, Emerald Grippa, Nate Villaire, Jo Rozycki
TOOLS
Figma, Photoshop, Premiere, After Effects, FCPX
MY ROLE
Experience Designer, Video Editor
OVERVIEW
THE PROBLEM
Penguin is losing the opportunity to keep a hold of occasional readers by not offering additional content beyond the book itself, especially in comparison to other time consumers.
THE OPPORTUNITY
There isn’t a hub for Penguin readers to go to seek out more content beyond the story. How do we satiate that?
THE SOLUTION
Penguin should be the destination to take your undivided attention. The Rook is a quiet, secretive location in the city that inspires escape. A completely analog space dedicated to thoughtful action.
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