THE KNOT
THE PARTY
STRATEGY, BRANDING, UI/UX, PROTOTYPING

TEAM
Shaunda Lambert, Allison Fitzgerald, Meaghan McFarland, Nate Villaire
TOOLS
Figma
MY ROLE
UI/UX Designer, Branding/Identity
OVERVIEW​​​​​​​
THE PROBLEM
The wedding party experiences a range of emotions when it comes to taking part in the wedding experience, from bach parties to rehearsal dinners, the ceremony itself, and more. The lack of consistent communication and financial planning are huge hurdles.
THE OPPORTUNITY
Address the pain points of being in a wedding party to ease stress and enhance the experience of those included in the couple's big day.​​​​​​​
THE SOLUTION
Create an extension of an already well-known wedding planning service to integrate and elevate the wedding party's experience seamlessly. Introducing The Party, powered by The Knot.
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